Summer’s heating up—and so is the conversation around pricing. It’s one of the hottest (and trickiest) topics in the coaching world. Join us for a transparent, down-to-earth session where we’ll explore what coaches are actually charging, what’s working, and what’s not.
About the session:
Let’s talk numbers. Pricing is a delicate topic among coaching professionals. We all want to charge what we are worth, but how do we determine that? How do we frame our coaching offers in such a way that potential clients feel they are getting incredible value, while also ensuring that we keep our businesses afloat?
Pros, cons, best practices and real-time data from the ICF SFBAC community around:
- Actual rates charged (submitted anonymously for increased participation and transparency)
- Payment upfront, or invoiced after sessions
- Publicly-viewable fees, or not
- Pricing models: per-session, multi-session packages, monthly subscriptions
- Market pricing, pricing yourself out of the market, and ethical rate-setting
- Positioning for value not cost
- Revenue prediction: fees, coaching hours per week, hidden costs, sales conversion
- How rates compare by niche and experience level (and what coaching firms pay out)
- Pro bono, discounts, and scholarships
Clearly, what’s effective for one person’s coaching business and personal circumstances will not apply to everyone’s niche and reach.
This session will be chock-full of principles, powerful questions and trustworthy data that will enable you to evaluate what pricing structures fit YOUR client-centered coaching practice the best.
This highly-interactive deep dive is designed to surface insights and considerations around setting coaching rates for 1:1 coaching. Best for solo entrepreneurs contracting directly with clients (B2C) for 1:1 coaching, but can be extrapolated to group, team or B2B situations.
About the speaker:
Frankie Berkoben (she/her) is a PhD dropout and executive coach with a background in ADHD coaching and engineering consulting, based out of San Francisco, CA.
She works with gifted (and/or otherwise neurodivergent) leaders in tech to build lives that work WITH their brains and to level up without burning out. Client organizations include The White House, Google, Airbnb, Meta, Microsoft and Github.
She is a sought-after speaker providing keynotes and workshops on neurodivergence, belonging and professional development. Recent appearances have included Fortune500 ERGs, top 3 management consulting firms, Nobel-prize-winning research labs and conferences including Women in Product, the International Conference on ADHD (4 years running) and the Stanford Neurodiversity Summit, as well as coaching-specific organizations such as the ADHD Coaches Organization and the International Coaching Federation.
In addition to 1:1 coaching, she contracts with workplaces to deliver the “Building Your Authentic ADHD Life” group coaching series, applying iterative development and design thinking to self-advocacy: building rich support ecosystems for all.
Connect with Frankie at www.linkedin.com/in/frankieberkoben or www.franklyquiteadhd.com
Attendance details:
Our events are open to everyone—come join the fun and learning!
- FREE for ICF Local (Austin) Members, Affiliates, and ICF Texas Chapter Members
- $20 for ICF Global Members and non-local ICF members
- $20 for guests and non-members
